1953.

“There’s a peculiar thing about money”, he went on. “In large quantities it tends to have a life of its own, even a conscience of its own. The power of money becomes very difficult to control. Man has always been a venal animal. The growth of populations, the huge costs of wars, the incessant pressure of confiscatory taxation - all these things make him more and more venal. The average man is tired and scared, and a tired and scared man can’t afford ideals. He has to buy food for his family. In our time we have seen a shocking decline in both public and private morals. You can’t expect quality from people whose lives are subjected to a lack of quality. You can't have quality with mass production. You don't want it because it lasts too long. So you substitute styling, which is a commercial swindle intended to produce artificial obsolescence. Mass production couldn't sell its goods next year unless it made what it sold this year look unfashionable a year from now. We have the whitest kitchens and the most shining bathrooms in the world. But in the lovely white kitchen the average American housewife can't produce a meal fit to eat, and the lovely shining bathroom is mostly a receptacle for deodorants, laxatives, sleeping pills, and the products of that confidence racket called the cosmetic industry. We make the fines packages in the world, Mr marlowe. The stuff inside is mostly junk.”

Raymond Chandler, The Long Goodbye, 1953 (!)